Television advertisements during India’s matches in the Asia Cup 2025 will come at a premium. Reports suggest a 10-second slot is priced at ₹16 lakh. The rate applies to high-profile fixtures, including the India-Pakistan clash on September 14 at Dubai International Cricket Stadium. The figures emerge from the ad card issued to advertisers by Sony Pictures Networks India (SPNI), the official media rights holder. According to the report, the inventory for India games ranges from ₹14 to ₹16 lakh per 10 seconds, with the upper bracket set for the marquee encounters. Sponsorship deals follow the same trend. A co-presenting TV sponsorship is pegged at ₹18 crore, while associate sponsorship stands at ₹13 crore. A spot-buy package covering all India and non-India games will cost ₹4.48 crore, as per the Economic Times report. Read also: Shardul Thakur defends Gautam Gambhir, praises his grit Digital Advertising and Asia Cup 2025 Schedule On the digital front, Sony LIV has structured multiple packages. Co-presenting and highlights partnerships each carry a price tag of ₹30 crore. The “co-powered-by” package comes for ₹18 crore. Thirty percent of all digital ads are reserved for India matches. Rates vary for formats. Pre-roll ads cost ₹275 per 10 seconds on regular games but increase to ₹500 for India fixtures and ₹750 for India-Pakistan. Mid-roll ads are ₹225 normally, ₹400 for India games, and ₹600 for the arch-rival contest. Connected TV slots start at ₹450, rise to ₹800 for India games, and peak at ₹1,200 for the India-Pakistan clash. The Asia Cup 2025 runs from September 9 to 28 across Dubai and Abu Dhabi. The tournament, staged in the T20I format, features eight teams in 19 matches. India opens its campaign against the UAE on September 10 in Dubai. The group stage ends on September 19 with India facing Oman in Abu Dhabi. Group A consists of India, Pakistan, UAE, and Oman. Group B features Sri Lanka, Bangladesh, Afghanistan, and Hong Kong. The top two from each group advance to the Super Fours before the final in Dubai on September 28.