On Wednesday, Indian all-rounder Riyan Parag became the center of meme frenzy on social media after his teammate Shubman Gill along with Bollywood actress Ananya Panday collaborated for an advertisement shoot. Memes went viral in no time after Gill and Ananya posted about the ad on their social media accounts. Recently, Beats launched its new products in India, including the Beats Solo Buds, Beats Solo 4, and Beats Pill. Ananya Panday and Shubman Gill were featured in the ad campaign, and they quickly shared a post on X and Instagram with a photo from the shoot. But after the picture went online on social media, Riyan Parag started trending on various platforms. Also Read | Virat Kohli vs Sachin Tendulkar: Who is the Best Batter? But Why Riyan Parag is Trending? In May this year, Riyan Parag's YouTube search history screenshot went viral across social media; some of them read like "Ananya Panday hot" and "Sara Ali Khan hot". After the incident, there was a lot of public outrage, with many criticizing the cricketer for his inappropriate search history. Riyan parag sed loife 😭 pic.twitter.com/nd8cwVn6l0 — विक्रम 𝘬ꪊꪑꪖ𝘳 🐦🪅 (@printf_meme) September 4, 2024 Riyan Parag after seeing Shubhman Gill with his crush: #AnanyaPanday - Heartbreak Alert! 💔#riyanparag pic.twitter.com/ou0ps5LyDF — Social Worrier (@itzsps) September 4, 2024 Namaste India. https://t.co/OGiN6BXpjR pic.twitter.com/AWiVOpteiD — Riyan Parag (@parag_riyan69) September 4, 2024 In the 2024 IPL, Riyan Parag made 567 runs in 13 innings at a strike rate of 151.60. Based on that, he found a call-up into the India squad for the Zimbabwe tour and was also named later on for the Sri Lanka series, in which he made his ODI debut. Parag is getting ready for the Duleep Trophy that begins on Thursday (5th Sept). The national tournament will kick-start India's red-ball season. Also Read | Ishan Kishan Set to Miss Duleep Trophy Opener– Reports