The 2024-25 season of ISL starts on September 13, 2024 with a match between Mohun Bagan and Mumbai City. For the football fans of India, the Indian Super League can be linked to IPL in terms of popularity and model. The ISL has grown significantly over the years. Much like the IPL, the marketing campaigns are always scintillating and promote their catchy teasers via social media and television. The ISL promo this season features a mix of former and current Footballers, recent Paris Olympians, Cricketers, and even Bollywood actors. The commercial features former India head coach Ravi Shastri, and current stars like Suryakumar Yadav and Jasprit Bumrah, each in different parts of the ad. Watch Video Here: Aakhir bina dekhe pata kaise chalega, #AglaHeroKaun? 😏Watch #ISL 2024-25, September 13 onwards, LIVE only on @JioCinema, #Sports18-3, and #AsianetPlus! 📺#LetsFootball #ISLIsBack | @Sports18 @chetrisunil11 @bhaichung15 pic.twitter.com/2NBgHzRj8Q — Indian Super League (@IndSuperLeague) September 9, 2024 Also Read | Musheer Khan Earns India A Call After Duleep Trophy Success The trailer showcases speculations by Indian football legends Sunil Chhetri and Bhaichung Bhutia over who would be the next star of Indian football. The ad is grabbing eyeballs fast for its creativity and the lineup of famous personalities that are in it. This is not the first time Indian cricketers will be sharing screen space with footballers for an ad. In 2012, MS Dhoni, Virat Kohli, Harbhajan Singh, and Suresh Raina were starred in a popular Pepsi commercial with Chelsea sensations Frank Lampard, Didier Drogba, and Fernando Torres. While some cricketers support football teams, many footballers look up to cricket. The reason this crossover functions so effectively is that it brings together the fan and player communities, as far as sports are concerned, where players can promote other people's favorite games by showing shared passion and respect. Also Read | Top 10 Most Handsome Cricketers in the World in 2024