There is no doubt that the International Cricket Council has leveled up their social media game. Especially the video they released having the entire group with the South Africa captain Temba Bhavuma holding the Test mace—it was an absolute masterclass. The slow tilt, the aura radiating from the players paired with hot sunglasses—it's no doubt unmatched. But what caught attention, rather criticism, was a "day tour" video of ICC featuring the teams. The attitude 😎#WTC25 pic.twitter.com/jYQhDJjFt7 — ICC (@ICC) June 17, 2025 As one of the users pointed out, it has 11 frames of the ICC chairman Jay Shah in the entire video. One while he was walking, one was an over-the-shoulder shot, hugging ICC members or Keshav Maharaj or Graeme Smith, handing over the trophy; he was everywhere. One of the users tagged ICC with a hilarious name—Jay Shah Appreciation Society—but with I member. Some went ahead, asking a X AI Grok how many wickets Shah took or runs he made. Well, that's not a new troll for Shah, though. But honestly, the frame really had 11 frames of Jay Shah in the 45 seconds video. A fantastic #WTC25 Final at Lord's with the @proteasmencsa lifting the mace on day four after defeating the defending champions @CricketAus pic.twitter.com/sMlDXIhIVe — ICC (@ICC) June 17, 2025 Read also: Shakib Al Hasan Hit with Travel Ban Amid Probe Here are some reactions from journalists and fans: hey @grok how many runs and wickets did Jay Shah get in the WTC? https://t.co/K2idUQ1aHu — Andrew Fidel Fernando (@afidelf) June 16, 2025 Didnt realise the ICC final was Jay Shah v Jay Shah.This video montage looks like it has been compiled by the Jay Shah appreciation society (which has 1 member)Yes he is the ICC chairman but this post was about the #WtcFinal2025 yet Jay is in it TWELVE times.. https://t.co/mqSQ0fNUJf — Erika Morris (@ErikaMorris79) June 16, 2025 It's funny how ICC added more glimpses of Jay Shah than the WTC winning skipper Bavuma in this video! 🥴https://t.co/aY4tHmffqN — Satish Acharya (@satishacharya) June 17, 2025 Notably, Jay Shah was unanimously elected ICC Chair on August 27, 2024, and officially assumed office on December 1, 2024, becoming the youngest-ever person to hold the position.