Is the Indian Premier League a good place to air advertisements? Advertisers these days target the cash reach league as one of the best places to spend cash for placing advertisements. Unlike other platforms, IPL is believed to cater to a larger audience throughout the country, irrespective of cities and languages. Here is a brief outline of the advertisement guidelines. The guidelines mark a basic difference in investments regarding the target audience. If a company targets a metro city, they have to pay a higher amount for the same viewership that would have easily been attained for a lesser amount in a non-metro city. A ₹90 lakh campaign targeting Gujarat generated 138 million impressions, underscoring the impact of larger investments in regions with high consumer activity. Ultimately, advertisers are adjusting their budgets based on city-specific factors to maximize their reach and ROI. For the video advertisements, the minimum display time is 10 seconds; however, the cost will vary depending on the number of impressions and match-presence the company wants. The expenditure will vary from the lowest INR 15 lakh to the highest INR 90 lakh. The ad chart looks like this: The 15 lakh slab: OUTPLAY AD ASSET TYPE DEVICE IMPRESSIONS (MN) MATCH PRESENCE TARGET COHORT DURATION ₹15 lakh Display Live + PPL HH+Web 23 18 Ahmedabad N/A ₹15 lakh Display Live + PPL HH+Web 23 8 Gujarat N/A ₹15 lakh Video Live + PPL HH+Web 7 5 Ahmedabad 10 sec The 25 lakh slab: OUTPLAY AD ASSET TYPE DEVICE IMPRESSIONS (MN) MATCH PRESENCE TARGET COHORT DURATION ₹25 lakh Display Live + PPL HH+Web 38 30 Ahmedabad N/A ₹25 lakh Display Live + PPL HH+Web 38 13 Gujarat N/A ₹25 lakh Video Live + PPL HH+Web 12 8 Ahmedabad 10 sec ₹25 lakh Display + Video Live + PPL HH+Web 25 15 Ahmedabad 10 sec ₹25 lakh Display + Video Live + PPL HH+Web 25 6 Gujarat 10 sec Read also: IPL 2025: March 21 Start, 74 Matches, WPL in Feb-March The 50 lakh slab: OUTPLAY AD ASSET TYPE DEVICE IMPRESSIONS (MN) MATCH PRESENCE TARGET COHORT DURATION ₹50 lakh Display Live + PPL HH+Web 77 24 Gujarat N/A ₹50 lakh Display Live + PPL HH+Web 77 6 Top 10 metros N/A ₹50 lakh Display Live + PPL HH+Web 77 6 West India N/A ₹50 lakh Video Live + PPL HH+Web 24 7 Gujarat 10 sec ₹50 lakh Display + Video Live + PPL HH+Web 51 13 Gujarat 10 sec The 90 lakh slab: OUTPLAY AD ASSET TYPE DEVICE IMPRESSIONS (MN) MATCH PRESENCE TARGET COHORT DURATION ₹90 lakh Display Live + PPL HH+Web 138 47 Gujarat N/A ₹90 lakh Display Live + PPL HH+Web 138 10 Top 10 metros N/A ₹90 lakh Display Live + PPL HH+Web 138 10 West India N/A ₹90 lakh Video Live + PPL HH+Web 44 13 Gujarat 10 sec ₹90 lakh Display + Video Live + PPL HH+Web 91 23 Gujarat 10 sec Previous policies for IPL Ads During the 2024 IPL season, TV spot rates (SD + HD) saw a slight increase, rising to around ₹16.4 lakh for 10 seconds, up from ₹16 lakh in 2023. Connected TV spot rates on JioCinema were ₹6.5 lakh for the same duration. According to reports. the merged entity JioStar had planned to operate two distinct apps: a premium service, likely Disney+ Hotstar, and a freemium model under JioCinema. In 2022, IPL media rights for 2023-2027 were split, with Star India securing television rights and Viacom18 handling digital streaming rights. The 2024 season saw significant growth, with Star Sports Network's reach increasing by 10% and JioCinema’s soaring over 50% compared to 2023.