The final of the Asia Cup was chaotic, but the eyes of cricket fans are now glued to the ICC Women's Cricket World Cup 2025. The tournament begins tomorrow with Sri Lanka facing India on September 30. Enthusiasm is already on the rise, and the tournament is making new records on the sidelines. Sponsorship and Ad Rates Soar The success of the Women's Premier League (WPL) has increased women's cricket exponentially. With 130 million viewers and close to ₹120 crore in advertising revenues, this World Cup is drawing record sponsorship and advertising. As per Financial Express, categories of sponsorships have seen a 40–70% increase over the 2022 edition: Festival-season ad buyers are flocking in, with 70–75% of India's match stock already booked. India-Pakistan matches have premium prices, with TV positions costing 25–35% more, and OTT connected-TV advertising up 30–40%. Category 2022 2025 Rise Title Sponsorship ₹15–20 crore ₹25–35 crore +50% Co-Sponsorship ₹6–8 crore ₹10–15 crore +40–50% TV Ad Rates (10 sec) ₹1–1.2 lakh ₹1.5–2 lakh (₹3–3.5 lakh for India games) +60–80% OTT CPM ₹250–300 ₹400–500 +70% Also Read | ICC Announces Star-Studded Commentary Panel for Women’s World Cup 2025 India Enter as Favourites On the field, India’s women arrive as strong contenders, second only to the might Aussies. A record-breaking century against Australia by India Women's one of the finest batters Smriti Mandhana, who hammered a ton faster than Virat Kohli’s quickest ODI hundred, has raised expectations. With Harmanpreet Kaur leading the Indian side, Pratika Rawal’s consistency at the top, and Renuka Singh leading the attack, India has both momentum and focus. Broadcaster JioStar is bullish, with almost 97% of fixtures lined up in prime time. Highly critical India battles against Australia, Pakistan, and England are all on Sundays. Experts in the industry estimate that digital watch can grow 80% above 2022, which means this tournament will be one of the most-viewed women's cricket tournaments ever. The ICC Women's Cricket World Cup 2025 guarantees action-packed games, record-breaking view, and unmatched focus on women's cricket in India and globally.