The Indian Premier League (IPL) 2025 was halted in the middle due to the geopolitical tension between India and Pakistan, followed by the Pahalam terrorist attack. This has impacted the league's overall ecosystem value even though audiences stick to it. According to the latest reports, the IPL’s valuation declined by 20%, from USD 12.0 billion in 2024 to USD 9.6 billion in 2025. The Board of Control for Cricket in India (BCCI) even suspended several matches, including key playoff fixtures, for a week due to safety concerns. Despite this setback, the IPL’s long-term trajectory continues to be promising. Over the past decade, the league has shown consistent growth, with only the COVID-19 pandemic in 2020 causing a similar decline in value. Season 2025, however, achieved a milestone in audience engagement, with over 384.6 billion minutes of watch-time recorded across broadcasts. Franchise Brand Rankings: Mumbai Indians Lead, RCB Shines 1| Mumbai Indians: At the franchise level, Mumbai Indians (MI) enjoys the top spot with a brand value of USD 108 million and a Brand Strength Index (BSI) score of 85.0/100, securing third place in league-wide brand strength. The team’s combination of on-field performance, strategic fan engagement, and strong ownership support helped expand its loyal fan base and maintain its commercial appeal. 2 | Royal Challengers Bengaluru: The Royal Challengers Bangalore (RCB) won their first IPL trophy in 18 years, which elevated their brand value to USD 105 million and earning the second-highest BSI score of 89.5/100. Their digital presence, is no doubt huge having one of the prominent faces, Virat Kohli in the team. Apart from that, fan engagement campaigns, and sponsor interest contributed to this surge. However, a stampede incident during post-match celebrations cast a shadow, prompting the franchise to invest in restoring positive sentiment among fans and sponsors. 3 | Chennai Super Kings: Chennai Super Kings (CSK), despite uncertainties in team composition and leadership, continues to remain the strongest IPL brand for three consecutive years with a BSI score of 92.6/100. The team’s deep-rooted fan base, consistent digital engagement, and loyal sponsorship partnerships have preserved its brand reputation, even amidst on-field fluctuations. IPL franchise Brand Value Rank Teams Brand Value 1 Mumbai Indians MI 108 million dollars 2 Royal Challengers Bengaluru (RCB) 105 million dollars 3 Chennai Super Kings (CSK) 93 million dollars 4 Kolkata Knight Riders (KKR) 73 million dollars 5 Sunrisers Hyderabad (SRH) 70 million dollars 6 Delhi Capitals (DC) 66 million dollars 7 Rajasthan Royals (RR) 59 million dollars 8 Gujarat Titans (GT) 59 million dollars 9 Punjab Kings (PBKS) 56 million dollars 10 Lucknow Super Giants (LSG) 53 million dollars Read also: Why did Vijay Shankar register himself as uncapped player for 2026 IPL mini auction? Women’s Premier League and IPL’s Global Appeal Beyond the men’s league, the Women’s Premier League (WPL) has emerged as a significant sporting and commercial asset. In its third season, the WPL reached 103 million TV viewers within just 15 games. Strong digital engagement and sponsorship support from over 70 brands in beauty, lifestyle, and financial services contributed to a 10–20% increase in franchise-level sponsorship revenues, while central deals grew approximately 10% annually. India’s robust economy and vast consumer market continue to make the IPL a magnet for global brands. With international viewership in countries like Australia, UAE, Saudi Arabia, and South Africa, IPL franchises are not just domestic sporting icons but also powerful tools for global brand outreach.