Hexaware Technologies saw its stock rise by 3% to Rs 828 following the announcement of a strategic partnership with Major League Cricket (MLC) team, the San Francisco Unicorns. This collaboration, which runs through the 2026 season, will prominently feature Hexaware’s branding on the team’s helmets, caps, and perimeter signage during matches. This move aligns with Hexaware’s vision of community engagement and using technology to enhance sports experiences. The San Francisco Unicorns, runners-up in the 2024 MLC Championship, are preparing for their third season in 2025. They will play in key locations across the Bay Area, Texas, and North Carolina, aiming to popularize cricket in the U.S. Read also: Rajeev Shukla Replaces Jay Shah on ACC Executive Board Pat Cummins Among Key Exits as Unicorns Reshape Squad The San Francisco Unicorns have undergone notable squad changes ahead of the new season. They have parted ways with Pat Cummins, along with Matt Henry and Josh Inglis. Meanwhile, they have bolstered their lineup with explosive openers Finn Allen and Jake Fraser-McGurk, signaling a shift in strategy as they look to strengthen their batting unit. Anand Rajaraman, co-owner of the San Francisco Unicorns, expressed excitement over the collaboration. He highlighted how Hexaware’s dedication to innovation complements the team's ambitions. He believes this partnership will not only benefit the team but also create stronger connections with fans and the cricket community worldwide. R Srikrishna, CEO and Executive Director of Hexaware, echoed similar sentiments. He said, “Partnering with the Unicorns is a step forward in bringing innovation to cricket while fostering deeper connections with fans." Hexaware recently made its stock market debut on February 19, following a well-received Initial Public Offering (IPO). Though the listing was moderate, the IPO attracted significant investor attention, securing a subscription rate of 2.66 times. The IPO, held between February 12-14, was priced within a range of Rs 674 - 708 per share. The company raised Rs 2,598 crore from anchor investors, reflecting strong market confidence.