The Board of Control for Cricket in India (BCCI) has officially named Asian Paints as Team India’s Colour Partner for the next three years. This exciting partnership will cover over 110 international and domestic matches, adding one of India’s most beloved consumer brands to the BCCI’s lineup of commercial partners. Asian Paints, a frontrunner in the paints and décor sector, has established itself as a staple in Indian households. Given that cricket is a massive draw for fans across the nation, this announcement comes just in time for two significant ICC events in 2026: the Men’s T20 World Cup and the Women’s T20 World Cup. The three-year agreement, reportedly worth around INR 45 crore, positions Asian Paints alongside other well-known partners like Campa, SBI Life, and Atomberg within the BCCI framework. As part of this collaboration, Asian Paints plans to roll out a series of fan-focused initiatives that blend the realms of colour, decor, and cricket. Among these are concepts like 'Colour Cam', a stadium engagement platform that highlights the 'most colourful fans', and 'Colour Countdown', which links viewers to home decor trends during match broadcasts. Also Read | India’s Highest Successful Run Chases in Test Cricket: Top 5 List Together, We Look Forward to Creating Memorable Experiences’ – Devajit Saikia Amit Syngle, the Managing Director and CEO of Asian Paints, highlighted the strong connection between cricket and Indian homes. He mentioned that this partnership aligns perfectly with the brand’s philosophy of “Har Ghar,” integrating Asian Paints into the fabric of everyday life. "Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive. Our partnership with BCCI marks an exciting new chapter, one where we bring the world of colour into the heart of the game India loves most," he said. BCCI spokesperson Devajit Saikia echoed these sentiments, noting how well Asian Paints’ legacy resonates with the story of Indian cricket. “Asian Paints’ legacy of adding colour and emotion to people’s lives perfectly complements the spirit of Indian cricket. Together, we look forward to creating memorable experiences for fans across the country,” The collaboration between BCCI and Asian Paints unites two iconic Indian brands, bridging the gap between cricket and everyday living. With fan-centric initiatives like Colour Cam and Colour Countdown, this partnership aims to engage audiences in fresh and exciting ways, merging the thrill of cricket with the creativity and warmth of home decor.