The Board of Control for Cricket in India (BCCI) has raised the minimum price for sponsorship of the Indian cricket team, placing it higher than what outgoing sponsor Dream11 was giving. According to industry sources, the new reserve price is set at ₹3.5 crore for bilateral matches and around ₹1.5 crore for multilateral tournaments like ICC and ACC. These fresh numbers are higher than before when sponsors shelled out about ₹3.17 crore for bilateral matches and ₹1.12 crore for multi-nation tournaments. This hike implies that the board is looking for a minimum 10 percent increase in value for bilateral matches and almost a three percent increase for multi-nation tournaments. The higher pricing for bilateral matches is understandable, as sponsors enjoy greater visibility with their branding placed on the front of players’ jerseys. In ICC and ACC competitions, however, the sponsor logo only appears on the sleeves, reducing the exposure. Also Read | Women’s World Cup tickets open with record prize pool BCCI is currently on the lookout for three-year sponsorship from this time forward, when India is set to play around 130 games, including high-profile tournaments such as the 2026 T20 World Cup and the 2027 ODI World Cup. According to the new prices, the board stands to make more than ₹400 crore, and there is a chance that much more will follow once the bidding process is over. The process of bidding will start on September 16, and hence no new sponsor will be there prior to the Asia Cup from September 9. The officials have also dismissed any temporary sponsor deal. In its bid invitation, BCCI has kept away those companies that are into gaming, betting, crypto, and tobacco businesses. Other sports like sportswear, banks, beverages, insurance, and home appliances are also excluded to steer clear of conflicts with current sponsors. Dream11's withdrawal was prompted by the new Online Gaming Act, 2025, banning real-money gaming in India, forcing the BCCI to seek a new partner.