In 2025, Tata IPL gifts 100 million paid subscribers to JioHotstar. The streaming giant has hit an unprecedented milestone, the company confirmed on March 27. With the 2025 edition of the Tata IPL in full swing, cricket fever has translated into soaring subscriptions, pushing JioHotstar past the 100 million mark. The rise is driven by an insatiable appetite for live sports, premium entertainment, and a deepening digital footprint across India. The ongoing IPL has served as a catalyst, drawing millions of viewers to JioHotstar’s exclusive coverage. Beyond cricket, the platform’s extensive library of TV series, international films, and regional content has strengthened its appeal. JioHotstar celebrated the achievement, calling it more than just a number. The company stated, "JioHotstar's unprecedented landmark of 100 million subscribers is more than a milestone—it reflects India’s digital revolution, the power of storytelling, and the future of streaming." Read also: Fan Tries to Breach Security for SRK at Eden Gardens, Gets Caught Beyond Cricket: The Driving Forces Behind the Boom Live-streaming innovations, from spiritual aartis on Mahashivratri to global music events like Coldplay’s concert, have also contributed to the exponential growth. These experiences merge scale and emotion, offering something for ever. Kiran Mani, CEO of JioStar Digital, emphasized the broader vision. He said, "We have always believed that world-class entertainment should be accessible to all, and crossing 100 million subscribers is a testament to that vision. The milestone not only underscores India’s limitless potential but also strengthens the company’s commitment to pioneering category-first experiences at an unprecedented scale." Reliance Jio’s strategic push has further amplified the surge. A recent promotional campaign offering free JioHotstar subscriptions for up to 90 days to Jio SIM, JioFiber, and Jio AirFiber users has drawn massive traction. The offer, valid on recharges of Rs 299 or more until March 31, has given the platform a further boost. As the Tata IPL continues to captivate audiences, JioHotstar’s success underscores the evolving landscape of digital entertainment in India. The streaming wars are heating up, but for now, JioHotstar has stolen the show.